the office craft bar & kitchen charloltte, nc
L.S. CREATIVE
Boutique creative studio specializing in branding, visual identity, and social media. Helping brands build meaningful connection through intentional design and visual storytelling.
the horton hotel Boone, nc
PORTFOLIO
Commercial & Brand Photography
project overview:
Merchandising focused on storytelling, brand identity, and meaningful connections, each piece is designed to extend a brand beyond digital spaces and into tangible experiences. With thoughtfully designed merchandise created to strengthen brand identity through apparel, collectables, and visual storytelling. Each collection is developed with intention, cohesion, and audience connection in mind.
Merchandising & Product Design
commercial and brand photography focused on storytelling, atmosphere, and visual identity. created to support businesses Through promotional imagery, Hospitality content, product photography, and branded Experiences designed to Strengthen Audience connection. each project is developed with intention to capture identity, environment, and the experience behind the brand.
the local draft indian land, sc
project overview:
editorial & Music Creative
ADELE H MUSIC CHARLOTTE, NC
• Social media management & scheduled posting
• Content creation & photography
• Caption writing & strategy
• Graphic design
• Community engagement & messaging
• Promotional ad campaigns
• Brand identity development
• Lead generation support
Developed and implemented a content strategy centered around family values, craftsmanship, and community connection for Bearded Brothers Sunrooms. Creative direction focused on strengthening brand identity through cohesive visual storytelling, educational content, promotional campaigns, audience engagement, and lead generation support.
Brand development included content planning, photography, caption strategy, seasonal campaigns, and platform management across social media channels to create a consistent and recognizable brand presence.
• Increased account visibility and audience engagement through consistent content strategy
• Developed branded visual assets and promotional campaigns
• Supported customer interaction and lead generation through messaging and engagement
• Built cohesive cross-platform brand identity
social media management and content strategy. focused on strengthening brand identity, community Engagement, and lead generation for a family-owned business. services include content creation, photography, graphic design, caption strategy, promotion ad campaigns, and audience Interaction across social Media platforms.
Responsibilities:
Social media management & strategy
Platforms Managed:
Instagram • Facebook • Nextdoor
project overview:
project outcomes:
Brand Direction:
